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Idea of the Week: Three Steps to Build Customer Loyalty

Introducing my very old fashioned (using e-mail technology) “thank & recommend” strategy for building customer loyalty, customer visit frequency and improving retail or restaurant sales. This...

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How to Leverage Social Networking for More Local Business

More and more brick-and-mortar business owners are starting to see that social networking helps business: it increases your public profile, helps you create a recognizable brand, and helps you reach...

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Marketing Strategy: Create a Customer Loyalty Rewards Program for Your Small...

A customer loyalty program, sometimes known as a rewards program, gives your small business an easy way to reward your customers for doing what you want them to do: coming back and giving you repeat...

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Being Human in Business… Works

It’s funny. It seems like the posts you (my readers) like the best are the ones where I give a more personal insight into the work I’m doing, or the thoughts I’m thinking as it relates to business....

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